Michael Berl, Chief Executive Officer (CEO) of WeR, tells CB Insights how they view the market, customer needs, and their company.
How do you define your market and where does your company fit into that space?
We are a B2B company and every financial institution globally, banks, insurers and private banks alike is part of our addressable market. We price our intelligence layer at €1 per year for every end customer that the financial institution serves and in developed markets alone, where over I think 95% of adults hold at least one financial institution relationship, often two or more across banking and insurance broker that already represents an addressable market of more than €2B annually. As financial institutions in the emerging markets adopt similar digital infrastructure, that number grows sustainably further.
