Jean-Philippe Doumeng, CEO of Napo, tells CB Insights how they view the market, customer needs, and their company.
How do you define your market and where does your company fit into that space?
We operate in the pet industry market. Globally, it’s worth around £20B today, expected to double to roughly £40B by 2030. What makes it even more interesting is how early it still is, with penetration below 5% in most major markets,including the US and most of Europe. The UK, where Napo operates, is one of the most mature markets at around 35% penetration. And even here, the category is growing over 20% year-over-year. So it’s a large market that is still being formed, not a mature one being fought over just yet.
