Connecting clippers with their prospective clients are a number of intermediary websites, where available video jobs are listed.
These range from pages on general online forums such as Reddit and Discord, to dedicated clipping sites such as Clipping Culture, Vyro, Whop and Kick.
The latter websites take a fee from the companies wanting the work done. Clipping Culture lists clients including Capital Records, Universal Music Group and HBO Max.
For firms such as these, hiring a teenager or 20-something working from his or her bedroom is far cheaper than paying for traditional adverts on social media, and likely to be more effective in terms of getting eyeballs.
That’s the experience of Boxabl, a Las Vegas-based firm that makes modular homes. “I think we’ve done probably a billion views [of clips] so far,” says founder Galiano Tiramani, who features in many of the company’s videos.
In the UK, Jimmy McLoughlin, a former Downing Street adviser and now host of the Jimmy’s Jobs of the Future podcast, has also embraced clips.
“The clips are almost like trailers for the main events,” he says. For instance, a recent podcast with Prime Minister Andy Burnham “had close to 50,000 long plays, but in terms of clips, it’s done millions”.
